Safe Mode

Distracted driving is a serious issue in today's society and Ford has taken initiative to help lessen distracted driving. "Safe Mode" is a device that attaches to the steering wheel of older Ford model cars and will become standard in their new 2019 line. The device tracks where you're looking and your heart rateif it senses a problem it will slowly bring your car to a stop. The device is showcased in a corporate video ad that addresses the distracted driving issue and what Ford is doing to help.