No Rhyme or Reason Day
with Nerds

Everyone does random things in their free time that they can't explain why they do it. So, for National No Rhyme or Reason Day, Nerds Candy released a 360 campaign highlighting the random things that people might do; such as comparing fruit to their cats head. By using print, social media, gifs and random give away items, that utilize bright colors and enjoyable visuals.